Pros of Using BigCommerce
Here’s what I found to be the pros of BigCommerce – not just in comparison to Shopify and their competition, but also as an overall online store solution.
There’s no shortage of how-tos, advice, and newsletters on the internet about running a successful eCommerce store. The main problem is curation (ie, sorting the 90% that’s fluff or generally worthless) and relevance (ie, advice that might work for WordPress might not be relevant to BigCommerce).
BigCommerce website creators puts a ton of focus on helping you learn how to build a successful online store. They have a BigCommerce University with very in-depth videos, how-to guides built right into your store’s dashboard, a setup wizard, an autoresponder email series at signup, and a consultant who answers any questions right off the bat.
And best of all – it’s all perfectly relevant to BigCommerce. So when you read something like “you should do A/B testing” or “there are huge returns with setting up a Google Merchant account,” you don’t have to hack around and Google solutions on implementation – instead, you just follow the step by step BigCommerce guide.
Knowledge is power (and money), and BigCommerce puts a huge focus on it.
No Hassle Speed & Security
One of the more difficult challenges of running your own eCommerce website is dealing with speed – as in how quickly your website loads. That’s because speed matters.
Innumerable studies have shown that customers simply do not wait for pages to load. Generally, after 4 seconds, conversion rates start to plummet. Speed is so important that every major web company (such as Google, Facebook, Twitter, etc) has whole teams dedicated to reducing page load time.
The extra challenge for online stores is that you need rock-solid security. Giving a stranger your credit card may have become quite normal now, but if you’re serving a new customer – they still have a strong bias to heading over to Amazon or a store they trust with their credit card information.
And all that security means more layers for your server to handle, or, if you outsource your credit card processing to PayPal or Google Wallet, more places to accidentally drop or slow your checkout. And all these layers and off-site links can, of course, slow down your site experience.
An all-in-one online store solution like BigCommerce allows you to turn all those hassles over to professionals. Instead of struggling with a caching plugin (or paying a developer $$$ / hour), you get to just not even worry about it (or call customer service for complaints). Plus, you get to hand off security, compliance, and a whole range of security issues (did you hear about Heartbleed a few years ago?) to professionals who handle it with no hassles.
Now, BigCommerce is not quite as fast as competitors like Shopify in my store’s speed tests – but they are still blazingly fast & secure. Using an all-in-one like BigCommerce allows you to offload the technical issues (without having a huge dev budget) while easily accepting a range of payment providers & meeting your customers’ expectation for a fast, easy shopping experience.
They are also very transparent about their technical stats and availability – which is encouraging to see in any company.