Designing Your Online Store with Shopify Theme
Shopify has a wide range of free and premium themes at their Theme Store. Most of them are mobile-friendly. To me, the themes look professional and can be used to create great looking stores. Plus, they are sorted into different categories, which lets you find a matching theme for your industry easily.
The premium themes in their repository are somewhat pricey. However, they are highly customizable. Their unique set of customization options means you can set a wide variety of parameters for your theme.
On the other hand, Shopify has a powerful website editor which you can take a look below.
If you are confident you can take a free theme and use the editor (it’s surprisingly intuitive!) to customize it as you wish.
One interesting fact about the Shopify Theme Store is that you can preview your live store on any premium theme before buying.
You can customize the theme while previewing it. You also have the advantage of matching the new theme with your store scheme, which saves you the hassle of needing to readjust the theme before you applying it.
Extend Your Store Functionality with Shopify Apps
The functionalities of Shopify can be extended with the support of over 1,200 apps from the Shopify App Store. Many of the Shopify apps charge a monthly fee but you can also find free items to get your work done.
Some of the shopify website builder apps you can get cover the areas of accounting, inventory management, marketing, shipping, and fulfillment. With some help from the right Shopify apps, you could ostensibly automate a huge portion of your business process.
There are many ways that Shopify sales apps can add value to a store. Here are a few examples:
- Recent Sales Notification Popup – to increase customer buying confidence.
- Product Reviews – help build customer trust.
- Discounted Upsells – to generate more sales through upsells and cross-sells at a discounted price.
With the Shopify shipping app, you can automate the fulfillment process. You also can take control and keep track of all of your deliveries.
Here are some popular shipping apps:
- Parcelify – Track your deliveries, both local and international
- Store Pickup + Delivery – Offer in-store pickup and standard shipping through a unified checkout
- Aftership – Track all your shipments in one place
If you prefer native apps from Shopify, their team has developed around 15-20 apps that you can use. They are all, free and can be used to add an extra layer of functionality to the store.
Shopify Payments: Accept Online Payments Easily
Shopify has introduced Shopify Payments to make it possible to facilitate online payments.
If you are using a 3rd party payment gateway, you will be charged a transaction fee of 0.5% – 2%, depending on the plan you are subscribed to.
Your transaction fees can be waived to 0%, if you choose Shopify Payments to process all of your sales.
The advantages of Shopify Payments is that you can manage all of your store transactions within the Shopify platform. It's easy to set up as the payment system is fully integrated with your store.
However, Shopify Payments is only available to stores in the following areas:
- United States, Puerto Rico, Canada, the United Kingdom, Ireland, Australia, New Zealand, Hong Kong, and Singapore.